From selectively breeding sheep for profitable characteristics and slaughtering them when their coats become brittle to clearing land for pastures and exterminating native species, there are facts about wool that make it uncomfortable to wear.

The wool industry spins stories about sheep who are eager to be shorn for fashion that’s good for the Earth. But how much of this is true, and how much is just marketing? provides an in-depth look at the industry, taking you through the issues affecting animals, the environment, and workers at each step of production.