Research shows that shoppers are willing to pay almost 10% more for sustainable products, and that 84% prefer cruelty-free products. So, it makes sense that, if you sell something that’s both eco-friendly and animal-free – like items made from plant wool – you should shout about it!
Why Use The 100% Plant Wool Logo?
Brands selling items made from 100% plant wools, such as cotton, hemp, linen, Tencel, bamboo, and others, can now apply to carry the 100% Plant Wool logo, a symbol of sustainability and empathy.
A beacon for compassionate consumers, the logo is offered to brands completely free of charge. It can be used to highlight any clothing, accessories, or home decor items made of natural plant wools.
Biodegradable, sustainable, and with lower water footprints and emissions profiles than animal fleece, plant wools are increasingly being used in everything from knitwear to technical and athletic wear, bedding, flooring, and more.
Available in four languages, the logo celebrates nature, plant farmers, and the innovative textile makers committed to transforming sunshine, rain and flowers into the future of fashion.
How to Apply
No matter whether your plant wool range is just sprouting or has already blossomed into a lush catalogue of choice, apply to display the free 100% Plant Wool logo today, and help those who seek to tread more lightly find their way to you.
To start reaching more shoppers, download and fill out a Statement of Assurance and send it to [email protected] with “100% Plant Wool Logo” as your subject line.
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